“ The business that will thrive using distributed ledger technology are the ones solving real-world problems."
Digital advertising is a $200+ billion industry that has transformed the way we market goods and services but remains today a piecemeal system of incompatible components with a host of problems.
While there are opportunities for improvement, the possibility of comprehensive re-engineering the current digital advertising ecosystem faces insurmountable barriers in terms of cost, regulation, and cooperation.
All of these problems are endemic to the fragmented traditional digital advertising ecosystem. Furthermore, none of them can be solved by the centralized architecture used by current advertising platforms because all parties in the advertising value chain are continuously looking for new technical tricks to gain competitive advantage at the expense of other market players.
Problems & Solutions
The promise of advertising technology was to create an eﬃcient marketplace for attention. The hope was that the Internet, would arrive with a transparent and eﬃcient Ad marketplace.
That didn't happen, but Blockchain have done a great deal as will be the case in Cloe LLC Smart Contract:
In online advertising’s current paradigm, there is an unavoidable conﬂict of interest that informs the results of any advertising campaign.
Advertisers need to know how their Ad is performing or risk waste of money when they don’t have a transparent way to measure Ad eﬃcacy.
Users need to be reassured on the safety of there data and encouraged with a form of reward.
Cloe Coin using Blockchain technology eﬀectively cuts out middlemen, allowing advertisers to connect directly with relevant publishers.
On decentralized systems, authority is shared between network participants instead of being delegated to a single entity that would misuse such privilege. The digital ledger provides an irrefutable record of how Ads are performing.
One peculiar feature of Cloe platform is its ability to reward users for provided information and Ad placement statistic filtering.
This is an in-depth report on a how we have built a smart contract for publishers and digital advertisers,
presenting the problems faced in this sphere and providing solution to bridge the gap caused by third party involvement in the negotiation process using a smart contract.
Furthermore, this is to educate the audience, explaining the methodology in an advanced way.
Cloe platform is driving blockchain technology to revolutionize the digital display advertising space. We aim to lead a revolution in the existing digital advertising space and address the signiﬁcant problems it faces due to the third party involvement, such as unreasonable commission, Ad fraud, lack of negotiation power and a shortage of choice for the publishers and advertisers. We ﬁrmly believe in the idea and have conﬁdence in our vision. With our experienced team, stemming from diverse ﬁelds like law, education, ﬁnance, software development, and journalism, We have achieved a competitive market position, and We are already set on a path of converting our vision into reality as elaborately expressed in the following whitepaper.
Pre-Sale & Values
ICO will start in
- Soft Cap
As users are given access to some of the advertising spend in CEC, they will become an important and active part of the advertising and publishing economy, rather than the passive participants.
Get your tokens for the best price: 1 CEC Ether valued at $0.4.
- Public PRE-ITS starts 13 March
- Public ITS ends 25 May
- Public ITS starts 25 April
- Acceptable currencies ETH, BTC, LTC
- Minimal transaction amount 1 ETH, 1 BTC, 1 LTC
- Number of tokens for sale 890,000 CEC (8%)
Crypto ico App
The Cleo Coin mobile app program designed to run on a mobile device such as a phone/tablet or smart watch.
Android & ios app
Our Mobile app is going through a developmental stage. This is to help bring a user friendly prototype of the Cloe platform to users on mobile. These application is under continuous development and can be pre-installed on phones, running as a web application until after the development phase. Functions will include the following:
- Live CEC rate
- Latest Cryptocurrency News
- Cloe Coin exchange
The key steps in developing and fulfilling our long-term business plan;
consisting of framework for guiding and mobilization our organization around strategic plans.
Team building & Coordination
Enhancing Social Relations
ICO marketing campaign planning
Introduce CEC to partnership token market
User's feedback evaluation, requests and voting on features
Modification of the self-serve platform
Increasing coverage of main marketing campaign
Start marketing campaign to acquire advertisers, grow publisher base
Release of white label and franchise
System optimization and scaling
White label smart contract release
Cloe Coin Party Conference for our affiliates, advertisers and publishers
Creating an ever reliable platform that will serve as a community for publishers and digital advertisers.
While rewarding users for providing there verified info to help monitor bug/bot clicks.
One peculiar feature of Cloe platform which makes it totally different from other competitors in the market is its ability to reward users for provided information and Ad placement according to the user’s internet search hitting there wants statistically.
Cloe Coin is a blockchain based platform that will enable all those with a stake in advertising to share resources, see the entire flow of information in the same place, and have an even playing field that allows for more efficient competition.
Holders of Bitcoin, Ethereum & Litecoin will be able to use CEC's services through the automatic conversion of popular cryptocurrencies into Cloe Coin.
Part of this will be used to help fund the expenses undertaking by team towards the completion of this project, while the rest will be held in Escrow
The importance of digital advertising will continue to grow as technology advances. According to a 2014 report by Pricewaterhouse Cooper, U.S. online advertising revenues grew 15.1% year over year to $23.1 billion in the first half of 2014. Demand for this necessity will lead to raise in it's value.
To calculate the number of tokens you’ll receive, you can follow the following formula. Note that this applies to public presale contributions only. If you participated through a syndicate or private presale,
Initial Value: 1 ETH = 3177.38 CEC
Have questions? We’re happy to help.
- +1 518 546 5440
- Join us on Telegram
to be announced